Focus Media Singapore PLimited

Focus Media Singapore Limited

Focus Media Singapore Limited

79 Anson Road #05-02/03

Singapore 079906

Contact: Ms Audrey Chee, General Manager

Phone: 65-6224 2268

Fax: 65-6224 8842

Email:enquiries@focusmedia.tv

Web: www.focusmedia.tv

Facebook page: Focus Media Singapore


CORPORATE PROFILE

Focus Media Network (“the Group”) is a well-established digital Out-Of-Home (“OOH”) media company in Hong Kong and Singapore, with an operating history since April 2004. The Group pioneered the concept of creating a sizeable network of flat panel displays in elevator lobbies of office and commercial buildings to sell advertisement. In terms of the number of venues, the Group is the largest digital OOH media company that has created a sizeable network in elevator lobbies of office and commercial buildings in Hong Kong and Singapore.

The Group was listed on the Growth Enterprise Market of The Stock Exchange of Hong Kong Limited on 28 June 2011 under the stock code HKSE:8112. The placing was well-received by the investment community and at the top end of the indicative price range based on 20 times its historical FY2010 earnings.

The number of venues and number of locations in which the Group deployed the flat panel displays continued to experience double-digit growth over the corresponding period of the previous year. The continued growth in our network size and network coverage allowed the Group to increase the advertising rates offered to advertisers. As at 31 March 2012, the total number of venues and the total number of locations are as follows:



Key distinctive features of the digital OOH media platform include:

• digital LCD screens installed above lift call buttons at lobbies
• High quality/high-resolution output: DVD MPEG II mode
• Adjustable volume levels
• Radio synchronous tracking frequency
• Timer with automatic start/stop
• Self-looping with a content loop cycle of approximately 10 minutes
• Operation hours : 14 hours/day (7am to 9pm)
• Frequency : 84 spots/day/unit; 7 days/week


SINGAPORE NETWORK

With network coverage at more than 360 office and commercial buildings located islandwide, the Group is reaching to more than 50% of the Professionals, Managers, Executives and Businessmen (PMEBs) who are the premium highly-desirable-yet-hardest-to-reach group of target audience. The flat panel displays are primarily installed at office and commercial buildings located in these key business and commercial districts:

• Alexandra
• Bugis
• Bukit Merah
• Cecil Street
• Changi Business Park
• Chinatown
• Havelock
• International Business Park
• Kallang
• Kaki Bukit / Ubi
• Orchard
• Paya Lebar
• Raffles Place
• Robinson Road
• Science Park I & II
• Shenton Way
• Tanjong Pagar


The Group will continue the growth of its digital OOH business by expanding its network to increase market share, increase the efficiency of sales and delivery, develop new product lines and increase the effectiveness of marketing and personal relations.

In addition, the Singapore network also bagged several keynote achievements and contributed significantly towards good corporate and social causes:

• Principal supporter of the inaugural Youth Olympics 2010 held in Singapore;
• Principal supporter of the National Day Parade
• Principal supporter of the Chingay Parade
• Media supporter of Habitat for Humanity’s Bare Your Sole charity walkathon
• Media supporter of Mercy Relief for its regional humanitarian awareness and aid programmes
• Media supporter of inaugural season of reality show, Angel’s Gate
• Media supporter of Singapore Slingers ~ ASEAN Basketball League games
• Organiser of Your Choice @ Focus – Singapore PMEBs’ Most Favourite Brand Awards


REFERENCE PICTURES




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